Personal Content
Personal Project
The brief
This is my channel, with no client and no brief, which makes it the honest test: I shoot, cut, write and publish every piece of it myself.
It’s where I try formats out before I ever propose them to a brand.
The idea
I keep a low barrier to shooting and a high one to publishing. I film constantly on my phone, then cut hard — most of what I shoot never runs.
The result is a feed that reads as a point of view about a city rather than a diary.
Reels
Formats
I use recurring formats to give the channel structure: café finds, a walk through a neighbourhood, a single dish shot properly, a travel day cut to one minute.
Each format has its own hook pattern and its own edit pace, which makes them fast for me to produce and easy for people to recognise.
My role
- Ideation
- Content Creation
- Video
- Editing
- Copy
- Publishing
- Community