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Méra

Type
Concept Project
Discipline
Beauty, Skincare, Social, Launch
Year
2026

Concept Project

Row of unlabelled frosted glass Méra bottles on a pale stone surface

The brief

Méra is a skincare label I invented, as an exercise in launching a beauty brand on social from zero.

The question I set myself: what does a brand post in the eight weeks before anyone can buy anything?

The idea

I led with the formulation, not the founder — building anticipation through ingredient close-ups, texture tests and process, so the product feels familiar before it’s available.

Launch week then becomes a release rather than an introduction.

Launch runway

I split an eight-week runway into three movements: texture and ingredient teasers, a founder-free brand story, then launch week.

I gave each movement its own visual temperature, so the feed visibly warms up as the date approaches.

Macro detail of whipped cream texture swirled in a ceramic dish
Backlit serum droplets beading across a pale stone surface
Full product line-up arranged with linen and a stone dish

Reel concepts

Cream being poured slowly into an open ceramic jar
Cream drawn between two fingertips against a warm background
Ceramic jar and application brush surrounded by dried botanicals

Identity

I set the mark small and never over the product. Packaging stays unprinted in-frame so the formulation, not the label, carries the post.

I let the name appear in the environment instead — on a wall, a card, the edge of a surface.

Hand holding a dropper above an open palm, Méra wordmark on the wall behind
Single serum drop falling from a dropper beside the Méra wordmark

Carousel

Drag →
  • Overhead flat lay of raw ingredients, clay powder and a glass pipette
  • Cream pressed between two fingertips in soft daylight
  • Three ceramic jars in a row with a hard diagonal morning shadow
  • Flat lay of dried rose, calendula and clay beside a glass pipette
  • Frosted Méra bottle resting on folded oat-coloured linen
Still life of jars and botanicals under dappled afternoon light
Closed ceramic jar raised on a stone plinth among scattered petals
Open jar and dropper bottle with clay powder and dried lavender
Dropper bottle and mixing dish with a fine application brush
Tall dropper bottle beside dried lavender and a bowl of rose petals
Frosted bottles grouped on a textured plaster surface

My role

  • Strategy
  • Ideation
  • Art Direction
  • Content Creation
  • Copy