Speculative Brand Concept
Self-InitiatedIndependent concept project. Not commissioned by or affiliated with the brand featured.
The brief
A single unsolicited concept aimed at a brand already operating in Berlin — the kind of pitch I’d make without being asked.
I’m choosing the subject deliberately rather than opportunistically, so this slot is intentionally still open.
The idea
My format is fixed even though the brand isn’t: one clear strategic read of the brand’s current channel, one campaign idea, and the content to prove it.
I’ll ship it when the work is good enough to stand next to my client projects, and not before.
In development
I’m still building this one. The brand, the strategic angle and the content are all being worked on.
It’ll appear here once it’s finished — clearly labelled as an independent concept, with no claim of any working relationship.
My role
- Strategy
- Ideation
- Art Direction